Marketing
The secret to winning high value homes
What does your stock list look like at the moment? If it’s like that of most other independent agents in the UK, it looks something like this: Let’s say you currently have 50 properties on the market. 1 over £1 million (2%) 5 at £500,000 – £1 million (10%) 25 between £250,000 – £500,000 (50%)…
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FREE Guide – Six Ways to Grow Your Estate Agency in 2019:
Why did I set that guide on fire? Because I wanted to catch your attention We all know that valuations are one of the biggest leverage points for generating more revenue, if you own an estate agents. Looking to make more money? Book more valuations. Struggling to make enough money? It’s (partly) because you…
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How to compete with the online agents
Do you feel stuck and unable to grow your business? Is overwhelm, confusion and firefighting keeping you from loving the agency you founded? I’m going to show you how by making one simple change in your business, you can have freedom. Freedom from busy-ness – to give you your time back. Once you have time,…
Sam Ashdown
‘Don’t be Stupid’ Business Marketing Tips…
Basic marketing advice can sometimes save you a lot of time and money which are the two main themes that goes in to getting you results from the likes of social media, videos, banners, content writing, SEO, Google Ads and more. By keeping things simple you can avoid some of these blindingly obvious no go…
Christopher Walkey
Hot SEO Trends for 2019
Online marketing intensifies as each year goes by with more innovation added and more competition to fight against. We see many people and businesses gain great success online and yet there are thousands more who are working hard at getting results with no return on the investment. So just how busy are things online today?…
Christopher Walkey
HOW ESTATE AGENTS CAN BUILD THEIR ONLINE REPUTATION
When it comes to building online reputation, Google is king. It is estimated that over 90% of consumers google a business before financially engaging with it. The good news is that if estate agents have secured positive reviews and any third-party blogs have said only good things about them, their online reputation will be secure….
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Property Styling – 10 tips to get it right and win those big instructions
Over the last fifteen years, I’ve helped style over 1,000 homes for sale. I’ve worked with some of the best stylists, home stagers and photographers in the country, and I’ve picked up some tricks and tips that have helped me build an agency of my own. If a house is untidy, over-personalised or just poorly…
Sam Ashdown
Ways to get better results from online marketing for Estate Agents
A lot of estate agency marketing evolves around promotion of property and this usually involves getting your listings presented on and looking good on the major property portals. “Even back in 2013 it was said that 95% of property searches start online.” Outside of pushing your property portfolio you need to look at pushing your…
Christopher Walkey
What’s Your Audience Worth?
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Sam Ashdown
Instagram for Estate Agents
Social media has well and truly made its mark with estate agents across the country and is now a key marketing avenue for many. Popular is Facebook alongside Twitter with a growing number of agents setting up accounts, updating frequently and using paid for promotions. Both platforms are great for building target following and increasing…
Christopher Walkey
New Smart Sign used by Real Estate Agents
Innovation is always a pleasing subject in any industry, sometimes it is embraced and sometimes it is jeered at and doubted – Not everyone likes change! For sale signs for estate agents though an older marketing tool still very much remains popular across the country and provide an eye catching marketing avenue aiding sales /…
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When Did Estate Agents Become Marketers?
An estate agent friend of mine asked me the other day, “Sam, give me a better term for a grade II listed cottage than ‘Superb kerb appeal’, please?!” I offered a few adjectives, like ‘fairytale’, ‘captivating’ and ‘a slice of English history’, and he eventually settled on “Oozing charm and character”, which is pretty good…
Sam Ashdown
ONLINE CHAT IS THE NO.1 DIGITAL CONTACT METHOD
Online live chat has become the leading digital contact method for online customers, as a staggering 42% of customers prefer live chat compared, to just 23% for email, and 16% for forums (*Source: JD Power, 2018). The study also shows that more than 30% of customers expect live chat on websites and for customers that…
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Your Minimum Viable Market
We are all marketed to, all of the time. Most marketing is noisy, shouty and intrusive. It interrupts our reading, watching and browsing. And most of it is entirely irrelevant to us. The only time I notice an advert, is when it speaks to me directly. When I’m fast-forwarding the ads on tv (no one…
Sam Ashdown
Estate Agency Window Displays
High street estate / letting agents need to fully take advantage of their shop fronts which are a 24/7 marketing tool and certainly a key advantage over the modern day online agent. The costs to be present on the high street needs to be fully exploited and one of the main perks is the window…
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