Marketing
Content Marketing – Making it work for you.
Does Content Marketing actually work? Well I suppose the best way to answer that is to say you are reading this are you not, and there will have been others before you and more to follow, but what makes this content work whereas other content will not get the exposure it deserves? “Type of Content &…
Christopher Walkey
Is your house struggling to sell because of all the new build properties?
Are you trying to sell your modern home only to be told by your estate agent that the new build properties which have popped up across Lancaster and Morecambe are why it is struggling to sell? Are they telling you that buyers prefer brand new homes citing they are a blank canvass and everything is…
Alex Evans
First, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown
Industry Insights Guide – The State of the UK Property Market
Kremer Signs, the UK market leader in property signage, have produced their first Industry Insights Guide. Providing the latest updates on the status of the UK property market so far in 2016. The ‘news in brief’ analysis is aimed at agents and property professionals as a ‘one stop shop’ to review the latest property market…
Alex Evans
Are You ready to Learn The USP Hack Most Estate agents Are Missing ?
In an industry, which appears like the sea of sameness to vendors and Landlords, the agent that demonstrates clearly how they can help them, will have an office white board full of leads. So how can your agency stand out? By incorporating the most underused component of marketing into your sales cycle. Imagine This Scenario I call your…
Alex Evans
Using #hashtags for your business – The whys and hows.
I assume, that for many, I do not have to explain what a hashtag is and it’s importance within today’s marketing trends and how the correct usage of them can help to build brand awareness online. “A hashtag is a type of label or metadata tag used on social network and microblogging services which makes…
Christopher Walkey
Mobile is everything…what will be your next mobile device?
Planning your next mobile device purchase? It’s that time when all of the tech and device manufacturers start to make their product announcements for the forthcoming year. For those of us that love tech, we can find out what to expect from new mobile devices and how they might help us in our everyday lives. Many new announcements were…
Alex Evans
Do you need a coach?
Imagine for a moment, you have caught one too many sideways reflections in the bedroom mirror, and you decide you need to lose a bit of middle-aged padding. You buy the gear, download an app or two, and resolve to finally use that expensive gym membership, at least three times a week. For a couple…
Sam Ashdown
Propteq Europe 2016.
Propteq makes its debut in London in 2016 with ‘Propteq Europe 2016’ – introducing international investors, property professionals and owners to the world’s leading innovators and property technology firms. The senior proptech event will take place in London on June 2 at the DoubleTree by Hilton Tower of London and has already gained the attention of the international…
Christopher Walkey
Canvassing that Converts – Your 3 Steps to Success
Is your canvassing working, or are you just chucking your money away? The average agent (is there any such person??) sends out around 1,000 leaflets a month, and gets back just 3 calls, if they’re lucky. That’s a response rate of 0.3%. In terms of return on investment, this might not seem so bad. Say…
Sam Ashdown
How to swerve boring guests and turn ‘sold in your area’ to GOLD in your area.
We had guests round on Saturday for lunch. They were friends of my wife and I was pretty bored if I’m being honest. I’m more of a fish and chips and football sort of bloke and they were more artisan bread and film noir. So when the letterbox went it was my excuse to get…
Alex Evans
Are your Emails actually Private and Confidential? #BigBrother
Yes, we all know that we may secretly being spied on in life, be it by the powers above, the Government or even the wife/husband checking your Facebook updates! Eitherway, we all though take our private lives very seriously and what we believe to be private channels of communication we like to believe are just…
Christopher Walkey
Traditional Media ROI ?
Recently Christopher Walkey wrote an article “Ditching Print Media for Digital Marketing” where a resent survey conducted on twitter showed that 67% of the Estate/Letting Agents did NOT value or use local newspaper advertising and 53% stated that newspaper advertising did not offer a return on investment. With these figures in mind I would like to…
Alex Evans
Mentors expand their expertise for Estate Agents across the UK.
When it comes to training and mentoring, who you choose and why you choose them can be what defines the success you gain. Too many times people / companies can build their client expectations yet deliver no long term value, especially in today’s world where so much information is available online and you could simply…
Alex Evans
“I don’t sell property – I sell viewings.”
This was said to me yesterday, by Chris Wood of PDQ in Penzance (@PDQProperty on Twitter) and it’s so true, it inspired this blogpost – so thank you Chris! As an estate agent, your job has three main components: get the valuation appointment in the first place then win the instruction, and finally, once you get the house…
Sam Ashdown