Marketing
If your agent cannot demonstrate market reach to foreign buyers, they will under-sell.
As the economic climate changes and the market cools, sellers’ agents must not rely upon the traditional approach of primarily approaching the prevalent buying institutions to create competition. They must go further or they will under-sell. With the Pound lower, we are witnessing increased foreign investment into the UK property market. The UK commercial property…
Creating Competitive Advantage For Estate Agents by Tony Lynch.
The need for ongoing training and coaching is recognised by the most successful estate agents throughout the world. Estate agents from the one office to the corporates benefit from coaching and training in order to remain ahead of their competitors, increasing productivity and profitability. With increasing change and competition it’s vital for estate agents to…
The 5 elements you need to take your business to the next level
Two or three times a year, I run my signature programme – a six week online course, my Add £100k Programme. I absolutely love working with independent sales and letting agents, like you, to help them really boost their business by taking their marketing to a whole new level. Having just graduated another great group…
Sam Ashdown
Digital tech is changing traditional industries… Are you adapting to the change?
Digital tech businesses are at the heart of the UK economy and are playing an important role in driving growth. They’re changing the employment landscape, driving productivity, and re-imagining traditional industries. Last month, Tech City UK, the UK government-backed organisation tasked with accelerating the growth of digital business, launched the Tech Nation 2016 report. The…
Alex Evans
Social Media figures… Avoid at your peril!
It’s only just over ten years ago that we’d have been living a life devoid of Facebook, Twitter, Instagram, Snapchat, LinkedIn, Youtube – Names that for many are now household names and even to some, a big part of our everyday lives. Some people would admit that they can not live without their fix of social…
Christopher Walkey
It’s broke, let’s fix it
How the reputation of the estate agency industry is broken and needs fixing, from the inside out. I was recently hosting a mastermind event for my yearly coaching clients. We were talking about the perception of the industry by consumers. I asked them to come up with a list of all the negative words consumers…
Sam Ashdown
How can you drive more people to your website?
Your website is your online shop window, it is the first place clients will go to find out more about your business before they decide to get in contact with you. If you are going to try and send as many people as possible to your website it is important to first establish some key…
Alex Evans
Simple Rules for Social Media Success.
I still feel that many businesses place Social Media as one of the extra things they have to do alongside running their business, taking phone calls, replying to emails, updating their website, chasing invoices etc… But I also feel that a warning should be made that if you are not properly using the likes of…
Christopher Walkey
Is your website working?
Five simple changes you can make to your site that will get your inbox pinging with new leads. What do you want your website to do? If you’re hoping a visitor will pick up the phone to you after being wowed by your amazing site, then you may be disappointed. It’s just too big an…
Sam Ashdown
Archant launch ‘International Prime Properties’:
One of the UK’s leading names in media,Archant, made famous for their regional newspapers and magazine, are set to launch a new title in property magazines this April. International Prime Properties will be a quarterly global luxury property magazine showcasing the best homes from around the world. The idea was said to have originated from Karen Tait, the editor…
Christopher Walkey
If you can’t beat them….
I took my daughters to London this weekend. They made complex arrangements to meet various friends, at several different locations, throughout London and Surrey over the two days. What is perhaps notable, is that all these arrangements were made without actually speaking to anyone – their entire agendas were accomplished via iMessage, text, Snapchat, Whatsapp,…
Sam Ashdown
71% more likely to increase your instruction rate by doing this…
Following Christopher Walkey’s recent article, “Ditching Print Media for Digital Marketing”, it does statistically prove traditional advertising methods need to change; however, there is a unique platform most haven’t thought of… cars! Rollin’Ads is a unique Out-Of-Home Advertising Agency that promotes brands on privately owned, non-staffed, GPS tracked vehicles. For example, we brand 10 Colchester…
Alex Evans
Content Marketing – Making it work for you.
Does Content Marketing actually work? Well I suppose the best way to answer that is to say you are reading this are you not, and there will have been others before you and more to follow, but what makes this content work whereas other content will not get the exposure it deserves? “Type of Content &…
Christopher Walkey
Is your house struggling to sell because of all the new build properties?
Are you trying to sell your modern home only to be told by your estate agent that the new build properties which have popped up across Lancaster and Morecambe are why it is struggling to sell? Are they telling you that buyers prefer brand new homes citing they are a blank canvass and everything is…
Alex Evans
First, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem….
Sam Ashdown