Posts Tagged ‘Social media’
Is Instagram beneficial for your Estate Agency?
Consumers are mostly visually driven, but you’ll be hard pressed to find a target market in need of high quality imagery as much as those in the property industry. Those looking to buy or rent properties will often make their decision to view based on the pictures provided, meaning low quality imagery will generally mean low…
Read MoreThe positive effect video can have on your online presence.
As some of you will know, we at Estate Apps recently had the opportunity to present at the VIDEA15 conference. It was a fantastic meet and greet of agencies and suppliers, but unfortunately, there wasn’t space for everyone and some of you may have missed out… but never fear! In addition to our write up…
Read MoreMarketing Tips for Estate Agents.
Optimising Your Website At the beginning of the year Face for Business published a blog on the top trends for 2015, one was Mobile Marketing. One of the main factors to consider when marketing properties is the ability to present the details to your audience whilst they are ‘on the go’. To read details effectively from a smartphone, you…
Read MoreWhy is social media important for your agency?
Every day I read the property news and every day it’s a different story. Sales are up, sales are down, London is in a bubble, no it’s not… for those of us who don’t work on the front lines of estate agency, it can be really hard to know exactly what’s going on. It’s for…
Read More#WhyDoesEveryone #TalkLikeThisOnTwitter?
Hashtags. What are they? What do they do? And why do I keep seeing them pop up during TV shows? Hashtags all kicked off on Twitter but due to their popularity have been cropping up on most other forms of social media. Despite being so common place and their general recognition, we still see people…
Read MoreYou’ve built a fantastic new Website, what’s next?
Having a mobile friendly website and an online presence has stopped being an optional extra and is now a necessity in the business world. Every business, regardless of size, should have a website. But once you have your online presence established, what then? Well, once you’ve opened your digital doors it’ll be your next job…
Read MoreWhy F1 Has Everything To Do With Social Media.
The winning car in an F1 race has a powerful engine and a team feeding vital intel; when to accelerate, when to break, fuel levels, road conditions. There is endless data interpreted by specialists who feed instructions to the racer behind the wheel. Without this, the driver may make it round the track but they will never…
Read MoreNews update: Where we are with Estate Agent Networking.
Thought it was just the right time to give another little update to who we are and what we look to achieve at Estate Agent Networking. Firstly we would like to point out that the website started after our launch of the UK’s now largest estate agency group on LinkedIn which in itself is highly successful in bringing industry…
Read MoreWhy Inbound Is The Cleverest Form Of Marketing.
Estate agency is a relationship business. But more than ever consumers are cutting out human interaction in favour of independent research online. In fact, studies have shown that consumers only want to deal with a ‘salesperson’ in any capacity when they are already 70% through their buying process. They have other ways of getting information,…
Read MoreWhy We Must Stop Obsessing Over Size.
There is a grave misconception that needs to be shaken. When the majority of people think of social media success, they think of tens of thousands of followers. The bigger your reach, the bigger your influence, the bigger your success, right? Wrong. In fact, follower count is the one metric I urge you to treat…
Read MoreThe Definitive Guide To Social Media Metrics (And Which Ones Matter).
Social media analytics can leave us feeling completely confused – exactly the opposite of what they are designed to do. They should offer clarity. But extracting wisdom from the numbers and understanding what to do next can be hard. There are an overwhelming amount of measurements that many of us scan over, before closing the…
Read MoreCisco’s warning: 40% of companies will be dead in a decade.
I recently read an article recounting Cisco’s (the American multinational technology company) recent conference. At this event their outgoing CEO of 20 years, John Chambers, delivered the following prediction: more than one-third of businesses today will not survive the next 10 years. That means a large portion of people reading this post belong to companies…
Read MoreWhere we are now and where we are heading.
Many readers would relate when I say that only a few years ago, we had to get up off from the sofa if we wanted to change the channel on the television and even then, we had only three channels to chose from. We had to watch what was aired and make sure we abided…
Read MoreThe Ultimate 12 Tips For Increasing Social Media Engagement.
We all want to be better on social media. We want a bigger following, more engagement, an increase in website traffic. Ultimately, we want to become more popular with our target market and win more business as a result. But how? Based on data, here are 12 simple yet incredibly effective tips that can be easily…
Read MoreA Letter to MDs: 4 Reasons Why You SHOULD Let Your Staff Loose on Social Media.
I understand why some businesses – particularly those with a host of corporate rules – might panic about letting staff loose on social media and advertising their relationship with the company. Yes, it is a concern that 21 year old Sarah could share pictures of a weekend in Ibiza, or respond to a customer query…
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