Posts by Alex Evans
Corbyn backs campaign against RTB
The labour leadership contest is probably not of that much interest to anyone involved in the property industry at the present time, most people are just happy that Labour and their property unfriendly policies were squashed by the Tory win in the recent election. However a surprise candidate for the leadership of the Labour party…
Read MoreBuying a buy-to-let project.
An easy mistake to make when deciding to start a portfolio of buy-to-let properties is to under estimate the need for a professional approach and that infact you are running a business, to many it can appear a relatively simple way to make money with little risk, emphasis should be made on maximising potential return…
Read MoreTechnology helping Property Professionals stay Competitive.
Technology is playing an ever more critical role in helping property professionals stay competitive in their field. Companies that embrace technology are using it to run targeted marketing campaigns, manage their operations efficiently and to generate high quality leads, all of which are helping businesses grow faster. Most agencies have at least set up their…
Read MoreDoes innovation actually sell houses?
Innovation. The word alone is slowly driving me crazy. It’s like it has become a new buzzword. So many estate agents seem to be using this word. They like to tell us all how innovative they are. Others talk about how their disruptive idea’s will change the housing market. But what actually is innovation? And…
Read MoreTiny Margins – Massive Successes – What estate agents can learn from Team Sky.
Just over a week ago Chris Froome became the first British man to win the Tour de France (TDF) twice. He endured endless mountains, some disgusting behaviour from rival fans and the most fiercely competitive TDF for decades. As a recent convert to cycling I was delighted for him and Team Sky. I’ll hold my…
Read MoreThe Property industry is “sexy”!
After our initial blog ‘Women in Construction’ got great attraction, we continued by writing a summary blog of ‘what the women in property, think about women in property’. Both blogs received great response, and after collecting the feedback from the ladies we interviewed, it proved that the majority had the same opinions. The vast majority…
Read MoreTips on focusing your content strategy on B2C markets.
Published content has never been as important as it is now. It should play a vital role in your marketing efforts and be clearly defined in your marketing strategy. A focused, goal-oriented content strategy will pay dividends down the line. But do you know the difference between content marketing for business-to-consumer (B2C) and business-to-business (B2B)…
Read MoreProperty Price Tracking.
Get the highest price for my property!! When you come to sell what is most likely your largest asset, you want to make certain that you get the absolute highest price. So, it would make sense to put it on for the highest price? Wrong. If we put a property on the market with an asking price of…
Read MoreTips on using digital signage in your window.
Are you thinking of going digital with your window and interior displays? Digital displays can be a great asset for any business, not only to make your company look the part but to boost your sales at the same time. Outlined below are the benefits and important decisions to help you choose what is right…
Read MoreTrust vs Traffic – What do you believe in?
Who do you trust? How do you measure the ROI of social media in your company, by the number of followers and likes? If you do, you are not alone, but at Citrus Content we think differently. One of the initial questions from a prospective social media client is: ‘How many followers and likes are…
Read MoreWhen Estate Agents Clash – Do you argue with fools?
Last week I received a call at 7.30pm from an angry client. I remember the exact time as it was halfway through me catching up on the highlights of that day’s Tour de France. My client had just read the local paper and seen a rival agent having a snipe at his agency. He was…
Read MoreSuccessful Property Marketing For Tight Budget’s And Awkward Home’s!
Congratulations – you have signed up another new client! Now the timer start’s in your clients head to see how long it will take you to market and sell their home. So first things first, you have a timescale and a budget in mind to promote and sell the property. The quicker you can get…
Read MoreUse your screens to market your properties more effectively.
There are social and technological changes that are sweeping through the world of business. The sales and marketing funnel of 1995 is nothing like that of 2015. This might seem obvious but many businesses still lag behind in the way they communicate with customers. They rely on methods of advertising that are no longer relevant…
Read MoreEstate Agents: What you should prepare for a new website.
So, It’s time for a new website. You’re last one is starting to creak a little in its old age and you want to have something shiny and new for your clients to enjoy. You find a developer and you say “Hey, let’s make something amazing!” Eager to oblige, your developer gets out their notepad…
Read MoreUsing Time-Lapse for your promotional video
Using Time-Lapse for your promotional video We’ve been using time-lapse for sometime and it really is an awesome way to show your productivity, speeding up every day life to an entertaining “before and after” sequence of events. Recently we have been using time-lapse at a Business Exhibition, recording all the setting-up through to the busy footfall of…
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