Marketing
Communication, Communication, Communication
For an estate agent marketing a property there’s a catch phrase that you will all be familiar with, “Location, Location, Location.” For solicitors providing conveyancing services, should theirs be “Communication, Communication, Communication.” The residential property market has changed significantly over the past few years. We have moved from too much property stock and prices falling,…
Alex Evans
Will vendors pay for additional property marketing?
Over the past year I have spoken to a number of Estate Agents who tell me that vendors will not pay any upfront costs to market their property. More recently however, I have spoken to others who believe if the property hasn’t sold within an 8 week period, this is the time to have another…
Alex Evans
How Good Signage Can Generate You More Business
Estate agency boards have recently come under a lot of scrutiny regarding the impact that they make in this modern world of online marketing. The biggest argument, is signage still important? Kremer Signs are strong believers that estate agency boards and office signage, still has a huge part to play in the estate agency marketing…
EAN Content
14% increase in calls to Moneypenny’s property team
Telephone answering specialist Moneypenny has reported a 14% increase in calls to its dedicated property team in the period 1st April to 30th June as compared to the first quarter of 2014. In call trend data released today looking back on the first half of the year, Monday has been identified as the busiest day…
EAN Content
The Importance of Brand Consistency
For all agents brand consistency is extremely important to build a strong company brand and image, especially for multi-office agents where sometimes the consistency can go astray. This can happen due to different suppliers working for each office, which can result in colours, proportions and sometimes even fonts not matching the brand guidelines. A great…
EAN Content
Bridging the High Street branch with the digital world
Greeting customers online any time of the day or night creates a superb customer experience and generates great qualified leads. We all know that a key to successful business is in building solid relationships with your customers, yet when it comes to online many estate agents are missing huge opportunities to engage with potential clients…
EAN Content
Buying Boards – A Double Edged Sword?
MOST listings are now viewed online. Nothing controversial in that. So where does that leave the good old fashioned For Sale board? Whether nailed to a tree, the side of a house or one of those fancy ‘hotel-style’ ones, the old fashioned estate agents’ board is still a common site. And with good reason. It…
Sam Ashdown
Aerial Marketing – a UAV view from Above
Property professionals are starting to grasp the benefits of using UAV (unmanned aerial vehicles) or drones to film or photograph property. Certainly with large countryside residences, commercial premises, retail parks and leisure outlets where the operation of drones is less restricted in the congested urban locations, Drones are an ideal tool to film and photograph…
EAN Content
How a Google+ Page can Improve your SEO
Why you should claim your Google+ page? Claiming/creating your google plus page gives you greater control over how your business is presented in google search results. Having an optimised google plus page ensures that up-to-date information about your business is readily available. Claiming the google plus page for your business also ensures that accurate contact…
EAN Content
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