Marketing

The Importance of Brand Consistency

 

For all agents brand consistency is extremely important to build a strong company brand and image, especially for multi-office agents where sometimes the consistency can go astray. This can happen due to different suppliers working for each office, which can result in colours, proportions and sometimes even fonts not matching the brand guidelines. A great…

Read More ->

 

EAN Content

Bridging the High Street branch with the digital world

 

Greeting customers online any time of the day or night creates a superb customer experience and generates great qualified leads. We all know that a key to successful business is in building solid relationships with your customers, yet when it comes to online many estate agents are missing huge opportunities to engage with potential clients…

Read More ->

 

EAN Content

Buying Boards – A Double Edged Sword?

 

MOST listings are now viewed online. Nothing controversial in that. So where does that leave the good old fashioned For Sale board? Whether nailed to a tree, the side of a house or one of those fancy ‘hotel-style’ ones, the old fashioned estate agents’ board is still a common site. And with good reason. It…

Read More ->

 

Sam Ashdown

Aerial Marketing – a UAV view from Above

 

Property professionals are starting to grasp the benefits of using UAV (unmanned aerial vehicles) or drones to film or photograph property. Certainly with large countryside residences, commercial premises, retail parks and leisure outlets where the operation of drones is less restricted in the congested urban locations, Drones are an ideal tool to film and photograph…

Read More ->

 

EAN Content

How a Google+ Page can Improve your SEO

 

Why you should claim your Google+ page? Claiming/creating your google plus page gives you greater control over how your business is presented in google search results. Having an optimised google plus page ensures that up-to-date information about your business is readily available. Claiming the google plus page for your business also ensures that accurate contact…

Read More ->

 

EAN Content